Social Media Lead Generation Facts

Social Media Lead Generation Facts

Here are a few facts about social media marketing you should know to make a result-oriented social media strategy for your business.

Social media marketing has reduced costs for 45% of businesses.

Businesses grew by 24% by using social media for lead generation.

Almost 68% of businesses are using social media to generate leads in 2018

Biggest social media barrier for 77% businesses is a limitation in lead improvement

An average lead costs $2.50 on Google and $0.80 on Facebook. That’s a 32% cost efficiency through social media advertisement.

Social Media Lead Generation vs Lead Nurturing

Many marketers can’t differentiate between lead generation and lead nurturing concepts. Here is a brief explanation of each and why they are important.

Social Media Lead Generation

A lead is simply an address, phone number, ID that helps the marketers target their audience. Usually, marketers ask for a name or an email address for marketing the users.

Post by Reward Inbound Blog Team

5 Reasons WHY YOUR WEBSITE IS UNFRIENDLY

Unfriendly is defined as being rude or unreceptive. That is certainly not a word a business wants to be associated with their website, which often offers the first impression to a potential customer. As a Digital Marketing consulting company, we have spent decades in the business crafting award-winning, inviting websites. We wanted to share some of that knowledge today by discussing 5 Reasons why your Website is Unfriendly.

If people don’t feel welcome when they land on your doorstep, you will have a very hard time convincing them to step inside.

The 5 Reasons Why Your Website is Unfriendly

Sometimes it is useful to compare your website to an actual brick-and-mortar store regarding what people see and the feelings or impressions they then take away from your website’s appearance. A great store is sometimes called a “hidden gem” because it is hidden behind a dour exterior or tucked away in the corner of an older shopping center.

In the digital world, that should not be the goal. You want people to land on your site and immediately feel comfortable. To do that, you need to avoid the following issues:

It is confusing – A well-designed website should have a clear purpose and be simple to understand at a glance. This can be accomplished numerous ways from layout to proper use of spacing and headers to the use of common and intuitive navigation. Sites that use infinite scrolling, confusing CTAs, poor transitions or abnormal navigation options can easily confuse and annoy guests. Unlike a store where people must then walk back to the entrance, on a website when people get confused, they simply close it.

It looks neglected – Would you walk into a store that looks neglected or abandoned in the real world? Most likely not. Websites can appear that way as well for several reasons. Older or outdated design styles are one reason. Content that has not been updated in months or longer is another. For example, if there is a headline on the home page that states “What’s new in 2018?” people might get the feeling your site is neglected. When a visitor lands on a site it should be obvious that someone is watching the store. Things like fresh content, new product listings, a current AI chatbot that provides a greeting, or similar aspects ensure that customers know someone is home.

It appears unsafe – Safety online should always be a paramount concern. There have simply been too many horror stories about data breaches and loss of customer data. If a customer does not feel safe on your site, they won’t complete even the most basic transaction or share information. To start, a site should always use HTTPS with SSL certificates installed. Security badges should be proudly displayed to let customers know how you are ensuring their data is safe. Finally, regular site audits should be performed to fix issues with contact or form data, 404 errors, and spam in any of the public comment sections or forums.

It is visually off-putting – There are a host of reasons this can occur. The use of certain images, graphics, color schemes, size of the font, and messaging are all examples of areas a site can be off-putting for visitors. When you look at sites that regularly rank for the Worst Websites of Year you can get a clear example of what we mean by Visually Off-Putting. A site should be the style for your brand, interesting, and engaging – not the opposite.

It looks cheap – You have all sorts of customers in the world. You have your Dollar Store customer, the Walmart customers, the Target customers, and so forth. On the internet, you need to avoid having the Dollar Store appearance, especially if you expect to attract a moderate-value clientele. When a business skimps on design and has a cheap-looking site, it naturally begs the question, “Is this how everything will be?” A company that doesn’t put much money in the design or development of a central tool of an online presence sets the expectation that they will make cheap choices in other areas of the business as well, such as the quality of goods. Credibility is already suspect on the internet and cheap web design does nothing to help your brand’s online trustworthiness.

The Bottom Line

The bottom line is that your website should be welcoming to your visitors. While some customer demographics may differ regarding style preferences, for the most part, our 5 Reasons Why Your Website is Unwelcoming is useful information for all business types. You only get one chance to make a first impression, so make sure that your website is as welcoming as possible!

Can Personalized Video Landing Pages Increase Conversions? REQUEST A PROPOSAL

Can Personalized Video Landing Pages Increase Conversions?

Posted by: Reward Inbound

Categories: blog, Business, Marketing

Improving the conversion rate for a website is often a top concern. With the average conversion rate still hovering under 2.5%, most sites have a lot of room for improvement. Even gaining an extra eighth of a percent can have a huge impact on the profit line over a year which is why it makes sense to evaluate all methods which can provide a boost. As a top web development company, we understand the importance of maximizing conversions. Today we wanted to discuss a hot topic for the coming year; can personalized video landing pages increase conversions?

Video content is a proven method for capturing and holding an audience’s attention. Did you know that there are 3.25 billion hours of video watched on YouTube each month? As it is a very effective content delivery method, why not incorporate that concept into other areas of your website?

What are Video Landing Pages?

The purpose of a landing page on a website is to convert visitors into either leads or conversions. They can be called various things such as a destination page, static page, or lead capture page. When a user clicks on a search engine result, online ad, etc. they are sent to a corresponding landing page.

A video landing page is simply a landing page with a video embedded within them. The video launches as the visitor arrive to grab the user’s attention and attempt to engage them with information about a product or service. The personalization comes into play when you apply your company’s branding, color scheme, logo, etc. to maximize brand recognition.

There are a variety of elements that can be included, such as customized CTA buttons. Since landing pages can be used for different stages in the customer journey, they can be tailored for more specific needs depending on who will be clicking on the link and where they are in the funnel.

How can Personalized Video Landing Pages Increase Conversions?

There are a handful of ways video landing pages can increase conversions over a standard, static page:

Better engagement – Video is simply a better, more engaging medium compared to text. It is more digestible and video landing pages are much more interesting because they aren’t as common. They can quickly capture attention in a way that a static page cannot. While statistics vary based on business type, numerous marketers have reported 50-60% more time on page for landing pages with personalized videos.

Build trust – People can be much more persuasive and friendly than blocks of texts. When you use video the right way, it offers a unique insight into the people behind the brand. This can help build trust and foster a connection much faster than conveying the same information via text. Seeing people and hearing them talk gives a better sense of a person, which can be accomplished with video. People prefer, for the most part, to deal with other real people and not a faceless corporation.

More versatility – There are a host of ways you can combine video and other elements to create something both unique and effective. For example, a lead capture form can be inserted during the first portion of a video. Some might think using turnstiles reduce leads, but what it actually does is increase your qualified leads.

Better user experience – By taking the time to leverage your knowledge of the audience, using personalized pages can create more relevant, interesting experiences for them. When used as an extension of a personalized ad campaign, for example, you can greatly increase the overall experience by providing relevant, useful information and reducing friction points.

The Bottom Line

The bottom line is that personalized video landing pages can increase conversions. While they are not overly common right now, we fully expect them to be used much more in the future. Aside from just their ability to increase conversions, they also offer unique versatility that static pages simply cannot offer.

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